What Bugs Me
SIA's new budget carrier Scoot: Name is 'childish' and 'not classy'

Singapore Airlines has announced its new budget carrier which will start ferrying passengers from mid-2012. The airline will be called 'Scoot'. STOMPer Blue feels the name is childish and not classy.

The budget carrier will start with a fleet of four B777-200 aircraft purchased from its parent company, Singapore Airlines (SIA). It will offer no-frills service on medium to long haul routes to and from Singapore, and Scoot will be managed and run independently from SIA.

Airfares will go at up to 40% less than full carriers, with customisation available to its passengers. The airline will operate from Changi Airport Terminal 2 and will feature flights to Australasia, China and other countries in its first year, with booking opening in early 2012.

Branded as 'not your usual airline', Scoot aims to be different with its 'short, sharp and snappy' name. However, international aviation fans and STOMPer Blue do not feel the same way.

Said the STOMPer:

"It's really called 'Scoot'? At first, I thought it was a joke. No offence, SIA, but I think this new baby of yours really does not match your usual dignified image.

"I know it's a budget carrier and not supposed to be branded in entirely the same way. But look at Levi's and Denizen; Giorgio Armani and Armani Exchange; these examples show you need not entirely rebrand your product just to make it a more affordable version.

"The word 'scoot' has many connotations. To me, it's telling me to 'go away', like 'shoo'.

"I was reading feedback on a forum and they said it even sounds vulgar, as there is some similar slang in other parts of the world that don't mean such nice things.

"And others label it as annoying, childish, goofy, and it doesn't sound like an airline's name. I feel so embarrassed as these are international aviation fans commenting on a Singapore airline.

"But on the other hand, should negative feedback turn around, perhaps people will soon take to saying, 'I Scooted here', or 'Let's Scoot out of here' or 'I am Scooting to Sydney' and so on."

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Enraged
10%
Shiok!
3%
LOL!
24%
So sad
2%
Sure or not?
11%
Bochup
50%
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21 comments
leeseongri said   on 26 Dec, 2011   Report as offensive  
scoot is a nice name, who cares if its childish.
huaiwei said   on 9 Dec, 2011   Report as offensive  
Just because it is owned by SQ, it has to be classy? I bet these people will be the same ones who scream in horror when they pay LCC rates but expect SQ services on LCC flights.
VindexLatrones said   on 5 Nov, 2011   Report as offensive  
It has caught your attention. Job done!
wumingxxx said   on 4 Nov, 2011   Report as offensive  
As long as cheap who cares? They can call it cat shit 1. I will still take them. Its under SIA, so plane should b maintained under same standards.
ahsiao9999 said   on 3 Nov, 2011   Report as offensive  
like that also can get $50 .. damn it
HanisJay said   on 3 Nov, 2011   Report as offensive  
Scoot? OK, what... I agree of what @aisehbaby said... Unique name...
aisehbaby said   on 3 Nov, 2011   Report as offensive  
I think it's unique :)
stomper67890 said   on 3 Nov, 2011   Report as offensive  
why does it need to be classy? It's a budget airline