STOMPer M&M spotted an advertisment of a deeply tanned model at Bugis that creates a wrong and deadly impression as tanning could cause skin cancer.
The STOMPer wonders why the company has apologised yet not bothered to take down the advertisement from the Bugis bus stop.
After being criticised heavily by the Swedish Cancer Society and other critics over their advertisements featuring Brazilian model Isabeli Fontana who sported a dark-brown tan, H&M had since apologised on Thursday (May 10).
An H&M spokesperson said in an email to news agency AFP:
"We are sorry if we have upset anyone with our latest swimwear campaign. It was not our intention to show off a specific ideal or to encourage dangerous behaviour, but was instead to show off our latest summer collection.
"We have taken note of the views and will continue to discuss this internally ahead of future campaigns."
Said STOMPer M&M:
"What's the point of apologising when you didn't take action by removing the ad?
"I still came across this controversial advertisement at a bus stop outside Bugis MRT Station yesterday.
"Please do not promote and create a deadly impression of beauty to our nation especially the youths."