STOMP - Singapore Seen - What a copycat! See how local advertisers blatantly steal creative ideas

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Posted on 12 Sep 2012

What a copycat! See how local advertisers blatantly steal creative ideas

This article was contributed by the STOMP Team.

A video advertisement for a job-search website seems to have copied the idea of an overseas commercial. Both the original and local advertisements show a massage therapist for models lamenting about his job.

The masseur talks about his woes, and complains that he would like to do a desk job one day.

The humour in the both advertisements stem from the fact that despite massaging models for a vocation, the massage therapists still dislike their jobs.

The local ad, however, seems to have directly copied the idea.

Even the dialogue and the scenes look similar to the original.

Do local advertisers lack originality to the point where they start stealing ideas?

Watch the local take on this ad.

Watch the original version of the ad.

Click on thumbnails for larger image