Meet Nintendo's hardware ladies who show you not only guys game, but girls can too.
With the DS, Nintendo changed the stereotypical notion that video games were toys or for guys. Not only the games but the hardware itself has non-gamer appeal, because of how Nintendo promoted it.
In the debut ads, Japanese popstar Hikaru Utada appeared in a red dress, asking if it was okay for her to touch the DS unit.
From then on, Nintendo got many of the country's biggest female stars to feature in their ads, to promote both the hardware and upcoming new video games.
Nintendo picks actresses or models who not only have a large male fan base but also popular with the females so they have cross gender appeal.
Besides female celebrities, sometimes male comedians and recently, a boy band have featured in Nintendo's hardware and game commercials.
This article is contributed by the STOMP Team.