Forget about shooting Angry Birds at thieving green pigs. A new facebook game aimed at raising awareness against illegal dowry practices in India has 'Angry Brides' striking down dodging grooms with weapons such as stilettos and boots.
Created by Shaadi.com, a matrimonial service site, the game was launched on Shaadi.com's facebook page. According to the website, the game is meant to 'create awareness and showcase the company's stand against Dowry'.
Players pick a weapon of choice from household items such as a boot, flip flop or book, then aim at dodging grooms. Each strike reduces the price of the groom and increases the player's Anti-Dowry fund.
"The Angry Brides game is is our way of throwing a spotlight on the nuisance of Dowry. According to a 2007 study by NCRB, there’s a Dowry-related death every 4 hours in India. We condemn this menace and have consistently run campaigns on Social Media to help create awareness on the seriousness of this issue," says Ram Bhamidi, the Senior. VP & Head of Online Marketing of Shaadi.com.
STOMPer Splendora wrote:
"What a refreshing and innovative way to raise awareness about a serious social problem. The game may not be sophisticated, but it's fun and gets the message across clearly.
"It's better than a typical ad because users get to interact with the game, and it demonstrates effectively the pent up frustration many Indian brides must feel about the dowry issue.