STOMP - Singapore Seen - Copycat! New SMRT ad looks so similar to Twitter's 'fail whale'

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Singapore Sotongs

Posted on 29 Jun 2010

Copycat! New SMRT ad looks so similar to Twitter's 'fail whale'

Enraged

12%

Shiok!

LOL!

72%

So sad

Sure or not?

Bochup

11%

STOMPer Chang found this SMRT advertisement awfully familiar. It uses the same concept and colour scheme as a well-known graphic used by Twitter.

Here's what Chang wrote in an email today (June 29):

"During a trip on an MRT train, I passed by this SMRT advertisement.

"I was shocked to find it was so very similar to the Twitter Whale. It's a 100% rip-off, even the colour themes are the same.

"Assuming it was done by an ad agency, why is SMRT paying them for totally unoriginal ideas? It is disgusting, no effort is made to even disguise the cut-and-paste job they did."

Keywords: advertisement

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Rated

by 4 STOMPer(s).

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19 comments

rileytheweirdo said on 10 Jul, 2010 Report as offensive

you so concerned then you submit a design lar.

bongkibongki said on 9 Jul, 2010 Report as offensive

inspirations?

Boonkiat32 said on 6 Jul, 2010 Report as offensive

Got pay for copyright one lah...

summerleecious said on 4 Jul, 2010 Report as offensive

Totallylookslike.com

Enough said.

mengfoley said on 3 Jul, 2010 Report as offensive

this is not copying, this is getting inspired by another work.

airshotgun said on 3 Jul, 2010 Report as offensive

HAHAHAHAHAHHA WHAT KIND OF AD IS THIS!

lin1123456 said on 2 Jul, 2010 Report as offensive

Twitter's fail whale
SMRT's fail train

realmplanet said on 2 Jul, 2010 Report as offensive

GO GREEN WITH SMRT!!??MY FOOT!
the trains nowsaday is so stuffy and crowded!Everyone just use more resources after alighting the trains!go green with smrt?think twice!I mean shouldnt this be "GROW FAT(smrt wallet) by taking SMRT!"