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German couple's dinner invite revealed as marketing stunt
Posted on 09 September 2013 | 6,580 views | 2 comments
What was originally lauded as a 'sweet gesture' by an expatriate couple turned out to marketing stunt by FairPrice Finest -- a fact that has upset some netizens here.
The video, uploaded onto YouTube, saw the couple claiming that they wanted to pay back Singaporeans for their kindness by sharing food with them.
400 people had signed up to be guests at the German couple's home, the first of four hosted by expatriates as part of the sixth FairPrice Finest Festival, the supermarket's annual food fair.
Sign-up rates notably plunged after the link with FairPrice was revealed about a week after the first invite.
The second dinner, hosted by a French chef, drew just 19 responses, while only seven were interested by the third meal, hosted by a trio of Italian friends.
Many believed that the hosts were merely paid actors in a staged marketing gimmick, prompting organisers to clarify that they had volunteered after hearing about the idea through word of mouth.
According to Mr Victor Ng. chief creative officer of Harvas Worldwide Singapore, the firm behind the stunt, the first video invite was a 'teaser' and was deliberately left unbranded to 'generate interest'.
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Mesasa on Mon, 09/09/2013 - 23:32and i thought this could be a first step to uniting cultures... when i move back there i'm gonna do a proper dinner - not as stunt, so sad, i hope ppl won't think it's a publicity gag
PowerPlay on Mon, 09/09/2013 - 21:17Peasants in Germany coming to Singapore to be actors? hahaha!
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